you remember help remedies. we featured them here last week and their simply genius packaging has made it's way around the blogging world like wild fire. well, they're at it again. this time they've teamed up with Ricky's (a NYC beauty supply store chain) to create an arresting series of living advertisements.
One lucky guy gets to sleep all day in a store front window to promote their "help i can't sleep" product. one not so lucky guy walks on a treadmill for 8 hours a day in HEELS advertising Help's "help i have a blister" pads.
These guys make medicinal products both conversational and friendly with their tongue-in-cheek perspective on everything from packaging, to promotion. pure genius. well done you.